The Manifesto —

Unlike anywhere else in the world, Valentine's Day in Brazil is celebrated on June 12th. But in 2014, it was exactly the same day of Brazil's National Team debut on FIFA World Cup - bad news for those who wanted to watch their true passion but also wanted to spend time with their true love. In order to make everyone happy, Brahma - the largest beer brand on the market and official sponsor of the national squad - launched campaign encouraging people to celebrate Valentine's Day one day earlier: June 11th.

The success was so enormous that other big brands such as Walmart, UCI, Durex, and Applebees, immediately saw an opportunity and asked us to partner up with Brahma and join the #Moviment11, offering special discounts on products and services for couples that decided to move the celebration to June 11th.

Watch the videocase to see the big results we had here.