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Bank of America — Class of 2020

Class of 2020 — Bank of America

Viola Davis gives a Commencement Speech to America.

 

The Film —

All of a sudden, the country came to a halt. Businesses were closing, people lost their jobs, and even graduations were canceled. The challenge was to send a positive message in times of profound crisis.

Something to give people hope that better days were ahead of us. So we gave a commencement speech to America, in the unmistakable voice of Viola Davis.

 
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Agency — Leo Burnett
Director — Ringan Ledwidge