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Sony Bravia — Dawn

Sony Bravia — Dawn

A horizon like you’ve never seen before.

 

The Film —

The new Sony Bravia Oled greatest (and maybe only) differentiation from the competition was the fantastic "horizon effect" it creates when placed on a flat surface. So we gave the audience a horizon as they've never seen before: the earth rising, on earth.

All it took us was a gigantic installation in the middle of the Atacama desert. 'The Visuals in Sony Bravia’s New Commercial Are Out of This World' -  Adweek.

 

Agency — DDB Berlin
Director — Ben Tricklebank