Mercedes-Benz — A-Class
Mercedes-Benz — A-Class
We made Mercedes young again.
The Campaign —
The new A-Class is so connected to its drivers that it's basically a smartphone on wheels.
The best way to show it, was to approach the car launch as a fancy new tech gadget demo. With a little help from Nicki Minaj.
Print —
OOH—
Agency — Antoni
Director — Brian Beletic
Photographer — Tom Craig / Carl Kleiner
