Powerade — Mind Zone
Powerade — Mind Zone
A first-of-its-kind VR experience to help Olympians
& Paralympians perform better and win medals.
The Activation —
Built inside the Athlete Village in Paris, The Mind-Zone was tailor-made for Olympians, giving them access to a one-of-a-kind guided visualization VR experience to help them prepare their minds for the competition.
Agency — Ogilvy NY
VR Experience — Form&Fun
