The Campaign —

4MATIC is the all-wheel drive by Mercedes-Benz. With this technology, the car can drive through the most challenging terrains and face any kind of weather. It can take you wherever you choose to go.

Our challenge was to show this in a different light than Mercedes was used to: not in a techy and cold way but bringing forward a more "human side" of the brand. 

Test Drive Activation —
A Mercedes with the 4MATIC all-wheel drive technology can drive under any condition and go everywhere. We invited people to share their stories with us and book a free test-drive for 3 full-days.