Powerade — 2024 Olympics
Powerade — 2024 Paris Olympics
A global campaign to push against the win-at-all-costs mentality championed by most brands, highlighting the importance of mental fitness in the world of sports.
The Film —
The Film celebrates the long-awaited return of the G.O.A.T. Simone Biles after a courageous pause from the sport - the journey from being criticized and called a quitter to becoming the most-awarded gymnast ever.
Built inside the Athlete Village in Paris, The Mind-Zone was tailor-made for Olympians, giving them access to a one-of-a-kind guided visualization VR experience to help them prepare their minds for the competition.
The Activation —
Agency — Ogilvy NY
Director — Kim Gehrig
Photographer — Sage East
VR Experience — Form&Fun
