Powerade — FOMWO
Powerade — F.O.M.W.O.
A global campaign to fight the ‘Fear of Missing a Workout’
The Campaign —
Calf raises while queuing for coffee; butt crunches during meetings; pull-ups in the subway - we all know someone like this. They fear losing their gains if they miss even a single workout day. They simply cannot pause.
‘Single Stories’
Police Spot
‘Inner Thoughts’
Running Spot
Agency — Ogilvy NY
Director — Nick Gordon
